Design with an idea behind it
I’m a graphic designer specializing in branding, packaging, and digital design I work on design projects from start to finish — from developing a design strategy and creative concept to building a visual identity and delivering the final designMy work includes brand identity, packaging, typography, print materials, and social media design. I focus on developing strong concepts and translating them into cohesive visual systemsTools: Adobe Creative Cloud, Figma, Blender. Scroll down to explore my selected projects
Branding
(Case 01)
Direct Contact. Branding for a Creative Industries Festival
Direct Contact is a festival organized by an art and research laboratory dedicated to Moscow’s Basmanny District.DESIGN SOLUTION: At the heart of the project is an exhibition walk that transforms the garden of the N. E. Bauman Estate into an open route for exploring contemporary art, local stories, and interactions with the urban environment.
OUTCOME: The result is a distinctive visual identity that brings together art, local history, and the urban environment. The design gives the festival a recognizable character and creates a cohesive visual language across its communications.
(Case 02)
Shchedry Knizhny. Branding for a Charity Book Market
Shchedry Knizhny is a charity book market organized by the Nizhny Novgorod branch of the NGO Women’s Crisis Center.DESIGN SOLUTION: The visual identity is built around the idea of a book market as a lively bazaar. Inspired by fruit stickers, the concept uses playful graphic elements that help visitors navigate a wide variety of books and other items.
OUTCOME: The result is a vibrant and recognizable visual identity that reflects the diversity of the book market, helps visitors navigate the event, and gives the charity initiative its own distinct character.
Packaging
(Case 01)
flow. Packaging for Compact Insect Repellents
flow is a brand of compact insect repellents designed to be carried anywhereCreated for people who want to stay protected from insects anytime, anywhere, its portable format makes it easy to keep protection close at handDESIGN SOLUTION: The packaging concept focuses on portability and everyday convenience. A modern visual identity supports the idea of insect protection that is easy to carry, use, and integrate into an active lifestyle.
OUTCOME: The result is a contemporary packaging concept that makes insect protection feel like a natural part of everyday life. The design combines practicality with a recognizable brand identity, highlighting the product’s compact and portable format.
(Case 02)
TÖR. Kurt Packaging Design
Kurt is a traditional Kazakh dairy snack deeply rooted in nomadic culture. The name TÖR refers to the place of honor in a Kazakh yurt or homeThe project aims to rethink traditional kurt packaging, transforming it into a distinctive and memorable souvenir productDESIGN SOLUTION: The packaging concept draws inspiration from Kazakh cultural heritage, combining traditional references with a contemporary visual approach. The design highlights the product’s cultural identity while giving it a modern and expressive appearance
OUTCOME: The result is a distinctive packaging concept that repositions kurt as a contemporary souvenir. The visual identity celebrates Kazakh traditions while making the product more appealing as a gift and recognizable on the shelf
