This love story is told not in words, but in gestures and candies.
BRAND
«Schastye» is a restaurant group and chocolate factory from
St. Petersburg. The desserts and candies here are not just food—they are a gift for a loved one.
BRAND ESSENCE
The core philosophy centers on connection, emotion, intimacy, and moments worth sharing.
A love story told through gestures and candies.
CHALLENGE / OPPORTUNITY
How to convey the emotional value of «Schastye» without direct product advertising? To make the brand a part of the viewer’s personal story.
ASSIGNMENT & BUSINESS GOAL
An original brand film, 60–90 seconds long, with no dialogue.
Reveal the candies as a token of affection, care, and memory through the story of a couple.
CONCEPT
Three stages of a relationship:
1) First glances and meeting at a café.
2) Vibrant memories and falling in love
3) Life together: boxes, moving, notes, and support.
