Does your beauty brand look like everyone else’s?
Brand identity for beauty brands · Olga
Hundreds of beauty brands compete for a few seconds of attention. A distinctive visual identity makes you recognizable before a single word is read
I hide big ideas in simple visuals.
I’m a brand identity designer and a genuine beauty enthusiast: I collect makeup, nerd out over skincare and take my hair care seriously. I know what people feel about beauty, and I turn it into identity systems that get remembered.
Beauty Cubed — Beauty practice festival
About the project
The festival showcases a variety of beauty trends: make-up, hair and nails. Its aim is to inspire people to be creative every day and to try something new for themselvesThe challenge
One festival, many beauty practices. How can makeup, skin, nails and everything in between share a single visual language, that potential customers would understand?
The idea
Every practice leaves its own trace. I turned those traces into metaphors.
The gradient represents blush and contouring in make-up, the small squares represent eyeshadows in the palette, and the rounded shape is reminiscent of the silhouette of fingernails
The result
A flexible identity system: poster, entry wristbands, merch and a 9-post social media series.
Pocherk — wedding salon
About the project
Pocherk (Russian for «handwriting») is a salon and a brand that reflects each bride’s individuality and offers unique capsule of bridal clothes.The challenge
My market research showed that large bridal chains and salons are closing, yet brides still look for unusual outfits. I needed to capture the woman’ individuality through my design.
The solution
A neat, tender identity with burgundy accents.
The result
Full identity: brand style, tags, covers, brochure, hangers, labels, bags and a website with a catalogue.
Why it matters for beauty: Nobody buys a lipstick or a salon visit just for the product. People buy who they feel like afterwards: softer, bolder, more themselves. A brand’s visual identity is the first thing that promises this feeling, before the product is ever touched. For Pocherk, it was a bride seeing herself as one of a kind. I design that feeling.
Let’s work together
Full brand identity
— Brief and market research — Concept and positioning — Identity system: logo, type, color, graphics — Touchpoints and guidelinesLet’s make your brand unmistakable.
Message me, and we’ll set up a call.
