Concept
At the core of the project is the rogata kichka—a traditional women’s headdress rooted in the culture of the Ryazan province. Its defining feature is the pair of protruding horns that form a striking silhouette. In folklore, these horns could carry a negative, even demonic, interpretation. This ties into tales of ecclesiastical disapproval of such headwear and the practice of covering them with fabric. The project investigates how societal norms influence a person’s external appearance, which elements of traditional culture are reinterpreted, and whether one can maintain selfhood while outwardly conforming to established rules.
The printed pattern of the keychain is overlaid with textile, and some beaded pendants and decorative lines are applied by hand.
TECHNICAL SPECIFICATIONS
Silhouette: loose fit, oversize, with dropped shoulder.
Material: 100% cotton, 260 g/m² density.
Color: natural milky white (#E8E1D4).
Size range: S–XL.
Technology: DTF printing, textile draping, hand beaded embroidery.
Print placement: front, sleeves, and back.
Print area (front): 32 × 46 cm, 8 cm drop from neckline.
Sleeves: decorative elements 8 × 14 cm.
Back: beaded rosette with tassels, 9 × 25 cm.
Print elements: horned headdress, ornamental stripes, beaded trim, red threads.
Draping: semi-transparent milky fabric, partially obscuring the headdress image.
MATERIALS
Cotton T-shirt — 1 unit.
Semi-transparent fabric — 0.5 m.
Multi-colored beads — 30–50 g.
Decorative threads, sewing notions, DTF transfers.
PRODUCTION PROCESS Preparation of the stag horn image. Application of print using DTF printing. Cutting and draping of translucent fabric. Securing the fabric with hand-stitching. Creation of bead pendants and decorative embroidery. Final finishing of the item.
